The Description:
Introducing a brand new grooming salon placed in a modern residential complex in Lviv, Ukraine. The task was to create a logo and brand identity that exuded warmth and approachability with capturing the essence of friendliness, playfulness, and simplicity.
The Concept:
We crafted:
- the adaptive logo
- the cohesive brand style
Our logo design embodies two key concepts: first, the shape resembles a tuft of fur and/or a bubble, symbolizing the playful nature of pets and our bath services. Second, the embracing hands signify the caring attitude of our staff towards our clients.
The blue color was chosen to show tranquility, inspiration, and stability, while also associating with water, reflecting the aquatic procedures often found in grooming services.
